When fashion meets purpose, the impact can be extraordinary. Faherty Brand, a proud supporter of Jalen Brunson and the Second Round Foundation (SRF), recently launched a limited-edition Capsule Collection inspired by some of Jalen’s favorite pieces. The collection was an instant success, selling out within six weeks and generating meaningful support for SRF’s mission.
Faherty Brand committed to donating 15% of net profits from this exclusive collection to SRF’s annual Charity Golf Outing, reinforcing their dedication to giving back. The collaboration was more than just apparel, it was a testament to shared values and a deep-rooted connection between the Faherty brothers and Jalen.
“When we met Jalen in 2021, who shares our Jersey roots and love of the Shore, we knew we’d found a kindred spirit,” said Alex and Mike Faherty. “Our friendship grew out of our shared love for craft, conversations about being the best, and our mutual love of family. Faherty has become one of his go-to off-the-court apparel choices, and it’s been such an honor to be part of his journey, especially since his arrival in New York.”
Driven by their lifelong passion for the Knicks and admiration for Jalen’s work ethic, Faherty Brand created a collection featuring some of their best-selling and most iconic styles. The exclusive release prominently showcased Jalen’s mantra, “The Magic is in the Work.” Not only did the collection resonate with fans, but it also directly contributed to SRF’s initiatives, furthering the foundation’s commitment to empowering young people.
Looking ahead, the partnership between Faherty Brand, Jalen Brunson, and SRF continues to grow. The Faherty team is already looking forward to this summer’s Charity Golf Outing and future collaborations that will continue making a difference.
A huge thank you to Faherty Brand for their generosity and belief in SRF’s mission. Stay tuned for more exciting projects to come!
