March Madness is here and basketball fever is at an all-time high! As fans gear up to witness the excitement, one basketball star is taking his love for the game to the next level  – Jalen Brunson, 2x NCAA Champion with the Villanova Wildcats.

In his recent “Jalen’s Jacket” commercial, in partnership with AT&T for their “Connect to the Madness” campaign, Jalen humorously showcases how he enjoys watching March Madness both at home and on the go. Throughout the commercial, Jalen Brunson is seen walking around in his “tournament jacket,” a connected jacket with multiple AT&T smartphones attached displaying different March Madness games.

The commercial features special cameos from Sabrina Ionescu (WNBA Player for NY Liberty), JuJu Watkins (current USC women’s basketball player) and his wife Ali Brunson. With AT&T, you can Connect to the Madness your way. Thank you to AT&T and March Madness for showing the fun and light-hearted side of Jalen that we know!